Working on a laptop

Does My Website Really Have To Be Mobile Friendly?

Does My Website Really Have To Be Mobile Friendly?

Working on a laptop

In a nut shell – I should coco!

Did you know that in 2019, 79% of web traffic was from a mobile devices including tablets. 

This means that if you only have a desktop version of your website, at the most, 21% of people will stick around and browse your site.

You may find some of the people may attempt to browse on a smart phones or a tablet and try and pinch and zoom, but they’ll soon tire of doing that
These graphs are based on two REAL websites and show how incredibly close their stats are along with the breakdown of visitors devices.

So traffic in July & August 2019 show that 21 / 22% of traffic is desktop, the rest is tablet or a massive 67 / 68% on mobile smart phones.

From these figures alone, making your website responsive* or mobile friendly is a no brainer.

You Will Also Loose Traffic

Search engines will know if your website is responsive, they will also record if people click on and click off your website, so it’s also really important to have high quality content, but that’s a post for another day!

What’s the difference between Responsive & Mobile Friendly?

Responsive

  • Text that is big enough without having to be zoom in to read
  • Links are spaced adequately apart so you don’t click on the wrong link
  • The website automatically adjusts to your screen size

Mobile friendly

Mobile friendly includes all the above responsive points, plus a website that doesn’t use software that isn’t available on mobiles such as Flash.

How You Can Check

Go to Google and in their search field add “Mobile Friendly Test”.

Pop in your url and if your website is not responsive / mobile friendly, this tool will tell you.

Good luck and if you’d like a quote on making your website mobile friendly, get in touch.

Marco Walker
Author

Marco has been working in website marketing since the late 90s and has worked with many leading SEO gurus from the States and UK, adopting tried and tested white paper methods on making websites successful.

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